Consumer Behavior Analysis- Red Bull - 987 Words

ANALYSIS: In the year 1984, a traveling Austrian man chanced upon an energy drink being produced by an Asian man. The producer specifically belonged to the Thailand region and produced the drink to enhance the energy and concentration levels of blue collared workers. Fascinated by the utility of the product, Dietrich Mateschitz, transported the concept to the European countries and named the product Red Bull. Today, this drink can be easily recognized by its tag line: Red Bull gives you wings. Twenty Five years ago Red Bull and Mr. Dietrich initiated their attempt at becoming a renowned brand and have successfully achieved that aim on a universal scale by implementing a uniformed marketing strategy. I will briefly mention their†¦show more content†¦This intense working capacity is achieved by consuming this drink and having a longer concentration span. In India, achievement is all about association and power. If you know the right people, you can attain unimaginable levels of success. Thus people consume this drink not only to feel more energized but also to mingle with a crowd that they think can help them attain success. Collectivistic and Individualistic Society: India is a collectivistic country with emphasis on family values and loyalty. Risk and adventure are attributes that Indians seldom possess. Although, Red Bull has organized a Grand Prix in india, that is the only sporting event in the nation in which they have actively shown presence. In contrast, In Britain they conduct events like sky diving, mountain biking, bike racing along with the Grand Prix. The Individualistic culture of the United Kingdom is highly acceptable of these activities and recognizes the brand for it. Their purchases are highly motivated by this. On the contrary, to motivate purchases in India red Bull utilizes student ambassadors in college and also the method of handing out free samples which invariably pleases the crowd. Thus, I would like to conclude that although Red Bull has applied a similar marketing strategy in these two essentially different cultures, the appeal is different in each case. Use of comic script advertisements in a country where there isShow MoreRelatedRed Bull Environmental Scan1129 Words   |  5 PagesRed Bull’s popularity and status as the number one energy drink in the market reflects the importance allocated to marketing. The company’s hegemony in the energy drink industry is a reflection of their adherence to a multifaceted strategic management plan that considers the imperativeness of environmental factors. As competition increases, companies strive to differentiate themselves through common shared principles to retain customers. In the case of Red Bull and their annual sales of â€Å"4,204 billionRead MoreRed Bull Energy Drink1614 Words   |  7 PagesGives You Wiings 2. 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The Importance Of Police Body Cameras On The Police Force

This past May (2015), due to recent tense police-community relations, the Obama administration initiated a government program to evaluate the effectiveness of having the police force wear body cameras. The very public incidents that have occurred ignited accusations of police brutality and as a result, the call for police body cameras is one government action in response to these accusations. The theory being that all people, even those in official capacities, behave differently when they know they are being watched. The importance of deploying police body cameras is significant for society and for the police force as it is viewed as a means towards re-establishing a trusted police-community relationship. My conviction is for the public to regain confidence in our police force that provide for our safety and protection. The undisputed objective is for efficient execution of criminal laws and the administration of criminal justice. 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Core Elements in Business Process Managment Free Essays

Learner Log Book LLB Learner Log Book LLB |I. INSTRUCTIONS | The purpose of the Learner’s Log Book (LLB) is to document the achievements of the learner in a central repository that will be considered as evidence on the effectiveness of the learning process. It is a ‘monitoring tool’ that e-tutors use to report on individual learners’ progress and it is a way of ensuring that learners: Are engaged in their learning process. We will write a custom essay sample on Core Elements in Business Process Managment or any similar topic only for you Order Now They are experimenting by doing the tasks subscribed to them by the e-tutor. Avoid plagiarism because learners have to be engaged on a continuous basis and the informal assessment can therefore be used to ensure consistency with the main formal assessment. Provide e-Tutors with the opportunity to get to know the learners evaluate them and mentor them properly. There are templates which will reflect whether learners read, whether they understand, whether they assimilate the knowledge, whether they develop enquiry ability, whether they have the potential to conduct critical thinking and whether they can reflect on the knowledge accumulated by relating to real situations. The onus is mainly on learners to furnish the required information in the templates after each unit based on the Read and Analyze Activity. After filling the information in the template they need to e-mail it back to the e-Tutor. e-Tutor will then comments on the work done and the involvement that takes place and give overall impressions on the learners at the end of the module. |II. GENERAL INFORMATION | Learner Name: ID Number: Course Title: Business Process Management Article Title: Rosemann and Brocke Date of Submission: 19 Oct 2011, 2pm Date of Received Feedback: ———————————————— |III. SUMMARY (100-200 words) | Provide a summary in your own words on the article you requested to read and analyze in the following space. The article introduces a brief overview of the six core elements in business process management. Also, it states the reasons behind working hard to identify these core elements. A BPM framework that outlines the different elements of BPM is an essential guide for many purposes such as project and program management, vendor management, complexity management, standards management and strategy management. There is a need to identify the BPM framework because it can guide decision makers in all previously mentioned challenges. The BPM maturity models were used for the framework identification. However, Rosemann and de Bruin’s BPM maturity model was selected as the base for identifying the core elements because of some reasons. One of these reasons is that the model was applied in a number of organizations where it proved to be of practical relevance in real life projects. Finally, the six core elements and their subcomponents were identified. The critical BPM elements are strategic alignment, governance, methods, information technology, people and culture. BPM must be linked to the organizational strategy. It should establish clear responsibilities and guide decision making processes. BPM adapts a set of methods and IT solutions that supports activities along the process lifecycle like modeling, implementation, monitoring and improvement. People and culture as core elements include individuals as well as groups and their values and beliefs in regards to process-centered organization. |IV. CRITICAL ANALYSIS | This is the most important section in your analysis. To complete it successfully, the learner is to consider the following guiding steps: ? Present arguments coherently, supported by evidence and facts to substantiate on why you may take a particular stance and/ or position towards a particular approach whether against or in support of it; ? Where applicable, attempt to bridge the gap between the theory and conceptual work and the application under consideration. I believe that the identified BPM core elements are an essential tool for the organization success. BPM elements established a clear guide for decision makers seeking organizational excellence. I strongly agree that the performance of individuals and groups and the business processes must be linked to the organizational strategic goals. Process measures are necessary for continuous identifying, measuring and developing of the actual business processes performance. Process measures may clarify the organizational goals and facilitate changes towards better customer satisfaction. Furthermore, I believe that having a clear definition of roles and responsibilities is an essential success factor. This definition clearly states the critical tasks, what is expected from employees and groups, how to meet the expectations and how to improve the business. Therefore, it provides a linkage of process performance with strategic goals. I agree that methods and IT solutions must be part of the core elements. They provide essential tools and techniques that facilitate redesigning of the business processes in order to achieve performance improvement. Finally, culture has a strong impact on the business and its performance because cultural beliefs and values set the negotiation and communication style. People attitudes and behaviors may improve business processes and may delay the improvement. It depends on their willingness to adapt new changes. |V. PRACTICAL APPLICATIONS | How could you apply the subject matter from the article in a real business case? The core elements must be applied in all business cases to enable improvement in the operative efficiency. This can be done by strongly linking the organizational goals with business performance. All job descriptions and duties must be defined in accordance to the organizational mission and goals. Ensure that governance is applied by providing each employee with a clear and specific definition of the activities, tasks and processes. Employees will be aware of what’s expected from them and how to meet the expectation by applying governance element. Apply methods and IT techniques to facilitate process modeling and analysis instead of using traditional methods. For example, oil and gas industries use HYSYS program to model the processing plant and simulate any future changes to study the change impact on the industry before implementing it in reality. This how IT implementation facilitates business processes. People whether individuals or groups play a vital role in organizational success. On-going training that aligns with the strategic goals must be provided to employees to enhance their skills and knowledge. Individuals must be encouraged to take responsibilities and be accountable for major tasks. This can be done by delegation of a major task of the leader to the employee where the employee will be responsible for delivering the desired outcomes. After delivering a major task in the desired results, the employee will gain confidence and willingness to lead in future jobs. People within one organization must adapt similar values and beliefs and must be linked to each other. Organizing communities and networks at work will help creating a culture. For example, having an organizational day out will facilitate communication among various people in the organization. |VI. LEARNING REFLECTIONS | What have you learnt? Identify the key learning points and the lessons learnt. Critical thinking is about the lessons learnt to be drawn from the analysis. BPM framework can serve many vital purposes such as project management, vendor management, complexity management, standards management and strategy management ? BPM framework comprehensively structures BPM as an organizational capability and not only as the execution of tasks in the process lifecycle ? BPM consists of six core elements that represent its success factors ? BPM core elements are strategic alignment, governance, methods, IT, people and culture ? BPM must be linked to the organizational strategies an d goals where all processes are designed in accordance to strategic priorities ? Governance defines clear responsibilities and focuses on the design of decision-making processes ? Methods and IT tools must be applied to facilitate process modeling, execution, monitoring, control, improvement and project management ? Human capital of the organization is an important factor for improving business processes |IX. e-TUTOR COMMENTS AND FEEDBACK | |Mark: | [pic][pic] How to cite Core Elements in Business Process Managment, Essay examples